Sunday 24 June 2012

Mayor Cory Booker Scores PR Coup

Mayor Cory Booker has been written off the national Democratic stage after his recent NBC Meet the Press/Bain Capital dust up with the Obama Campaign. Paul Krugman suggested that Booker?s career was finished, at least in terms of higher, national ambitions.

But booker is a man of herculean energy and PR abilities. He has again, somehow, managed to get massive amounts of national publicity for coming to the aide of an injured man who had been hit by a car.

Booker is Mr. Johnny-on-the-Spot. And this talent for inserting himself ?into the spotlight in heroic overtones is a way of creating massive positive media coverage.

As much as people like to claim they will ?never forget,? Booker understands that if you get enough positive publicity on a regular basis, you can essentially wallpaper over the bad with the good and eventually, you can restore your image to very high levels of approval.

Anyone who counts out Cory Booker at this stage of his career is making a serious mistake. (And don?t forget, whatever Booker does, he will have Bain and other big Wall Street money backing him financially.)

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